Mitch Mortaza - 21st Century Hugh Hefner

Mortaza, whom the media has recently dubbed as the 21st Century Hugh Hefner for his ability of successfully merging the worlds of modeling and sport, has accumulated an empire due to the popularity
Mortaza, whom the media has recently dubbed as the 21st Century Hugh Hefner for his ability of successfully merging the worlds of modeling and sport, has accumulated an empire due to the popularity of the Lingerie Bowl. Since it's inception in 2004, the Lingerie Bowl has already secured licensing and merchandising agreements for a national restaurant chain, private clothing line, trading cards, video game, figurines and calendars. "In simply two seasons, the Lingerie Bowl has already established itself as a part of Super Bowl Sunday festivities and American POP culture
Casting for Lingerie Bowl III has already begun with over 2,200 model hopefuls competing in football mini-camps across the country for 52 positions within the four Lingerie Football League teams. Casting for both the Lingerie Finals and the Lingerie Series will be held in October - marketwire.com